• Core Values

    Have Integrity

    “My word is me.”

    I regard my word as myself. I say what I mean and do what I say. Brick by brick, task by task, interaction by interaction. If ever something obstructs this integrity, it is my duty to clean it up within a reasonable time frame. I regard my word as myself. “My word is me.”

    Be Precise

    “Cut through steel.”

    Refined, composed, and striving for excellence. Precision is love. How you do anything is how you do everything. A crisp person witnesses and manages oneself internally, is attuned to the environment that surrounds, and acts in coherence moment to moment with this collective perspective. So be precise, like a laser beam that can" cut through steel."


    “Cowabunga, dude !”

    Be you! The time to play is now. Fun and laughter adds spice to life. The fully expressed you is the best gift you can give to the world. It makes people want to be around you. It makes you want to be around you. So be you, play on, and “Cowabunga, dude!”


    “How do I listen?”

    Curiosity transforms the dullest of situations into a fascinating performance. Who? How? Why? What? When? "Good things come to those who see good as all things." The learner in you views each moment as a divine composition to appreciate. The master in you knows deep listening is the only way to hear the nuances of this art. So, "how do I listen?"


    “What wants to be?"

    The amalgamation of life occurings is the perfect storm we call reality. I bow down to the great spirit, the primordial source of life, the Keter energy. I need not force situations to work in any aspect of life. Instead of rigidness and inflexibility, I tap into the divine natural flow of “what wants to be.” I LISTEN to all that is said and unsaid. I access my multiple intelligences (mind, body, emotional, and spiritual) in such a way that enables me to walk through the openings that feel aligned to reach towards my highest soul given potential. Everythingisconnected. So ask yourself, "what wants to be?"


    “Neither too much nor too little.”

    We humans can’t even hear the frequencies we know exist. Like a dog whistle, the universe is large, our bones fragile, and what you don’t know that you don’t know is happening can suddenly re-contextualize opinions, worldviews, and directions. Ghandi says “it is unwise to be too sure of one's own wisdom.” And Epictetus (the Greek Stoic philosopher) says “if anyone tells you that a certain person speaks ill of you, do not make excuses about what is said of you but answer, He was ignorant of my other faults, else he would not have mentioned these alone.” Unlike Icarus, you mustn't fly too high to the sun or too low to the ocean. So “occupy a rightful space, neither too much nor too little (Morrinis).”


    "Be an INDOMITABLE spirit.”

    George Washington rode on horseback 7 years during the American Revolution to “Victory or Death.” This pushed the edge of possibility. Marshall Ulrich ran from San Francisco to NYC; 3k plus miles across the United States at 57 years old. Going to the Moon. These great intentions became reality because of the fortitude of the people involved. Their indomitable spirit -which is not without doubt or trials- persevered constraints and time to achieve something that changed the world. So set your intentions carefully and "be an indomitable spirit."