Core Values

Integrity
My word is me

Walk the talk

Clean it up

I regard my word as myself. I say what I mean. I do what I say. Brick by brick, task by task, interaction by interaction. If ever something obstructs this integrity, it is my duty to clean it up within a reasonable time frame. I regard my word as myself.

Crisp
Striving for excellence

How do you show up?

Refined, confident, and striving for excellence. How you do anything

is how you do everything. A crisp person witnesses and is attuned to the environment that surrounds. He speaks and does not speak in coherence moment to moment with this perspective.

Playfulness

AKOL SIMCHA

Gibberish “Wa Da Ta”
“Cowabunga, dude !”

Be you! The time to play is now. Fun and laughter adds spice to life. The fully expressed you is the best gift you can give to the world. It makes people want to be around you. It makes you want to be around you. So be you, play on, and “Cowabunga, dude!”

Curiosity
“How do I listen?”

Follow the thread of emergence
Curiosity transforms the dullest of situations into a fascinating performance. The learner in you views each moment of reality as a divine composition to appreciate. The master in you knows deep listening and surrendering is the only way to hear the nuances of this art. I LISTEN to all that is said and unsaid. Who? How? Why? "Good things come to those who see good as all things." So, "how do I listen?"

FAITH

Toda Elohim

Trusting G-D

Hear, O Israel, the L-rd is our G‑d, the L-rd is One.

שְׁמַע יִשְׂרָאֵל יְהוָה אֱלֹהֵינוּ יְהוָה אֶחָד׃

The amalgamation of life occurings is the perfect storm we call reality. I bow down to the great spirit, the primordial source of life, the Keter energy. I need not force situations to work in any aspect of life. Instead of rigidness and inflexibility, I tap into the divine natural flow of “what wants to be.” I access my multiple intelligences (mind, body, emotional, and spiritual) in such a way that enables me to walk through the openings that feel aligned to reach towards my highest soul given potential and those around me.

Fortitude
Be an INDOMITABLE spirit.

George Washington rode on horseback 7 years during the American Revolution to “Victory or Death.” This pushed the edge of possibility. Marshall Ulrich ran from San Francisco to NYC; 3k plus miles across the United States at 57 years old. Going to the Moon. These great intentions became reality because of the fortitude of the people involved. They did the hard things day in day out be it the gym or the deliverable. Their indomitable spirit -which is not without Fear, Uncertainty or Doubt (FUD)- persevered constraints and time to achieve something that changed the world. So set your intentions carefully and "be an indomitable spirit."

Courage

Rocky's Eye of the Tiger

Aristotle listed Courage as one of his 11 virtues. Too much Courage and you are rash, too little and you are cowardly. You must have courage to act, to share, and to express who you are to the world and accomplish your life, family, and career tasks. You will not be liked by everyone. You will fail. “You, me, or nobody is gonna hit as hard as life. But it ain't how hard you hit, it's about how hard you can get it and keep moving forward. How much you can take and keep moving forward. That’s how winning is done. '' So press on, with Rocky's Eye of the Tiger.